Remember I said earlier that there are reliable and automatic ways to engineer your prospects seeing you as THE obvious choice?
And how that comes with some pretty nice benefits?
Well, that's all we focus on. That's why we're called Elite Expert Positioning.
That's why we don't offer 101 different services. This is all we specialize in.
Because we know it's NOT safest or smartest for you to position yourself firmly within the crowd.
Because we know that the best prospects want – and choose and refer – the person or business they SEE as being the obvious standout.
You see, we know a thing or two about human psychology.
For example, prospects act in predictable ways when it comes to seeing WHO the obvious choice is…
…and they DON'T go about that in the same way YOU see who's the best in your field.
In other words, if you want prospects to see YOU as THE obvious standout, you have to see things the way THEY do.
And how do they see things?
Simple. If you show up looking like everybody else, they'll assume you're nothing special.
But when you show up with helpful marketing tools that they only associate with distinctive providers – like a book that answers their top questions – they automatically conclude you ARE something special.
How could they think anything different?
There's a lot more to it than that…but none of it is mysterious or magical in any way.
I didn't make any of this up, by the way.
You can find it all yourself if you study psychology and marketing and sales.