WHY IS GIVING OUT A BOOK THE EASIER WAY TO WIN CLIENTS AND REFERRALS?

BECAUSE YOUR BOOK HELPS ANSWER YOUR PROSPECTS' TOP FAQs WHILE MAKING THEM SEE YOU AS THE OBVIOUS CHOICE

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PROBLEM

Your clients know you can deliver the outcomes they're looking for…but when your prospects line you up next to your competitors, why would they see you as the obvious choice?

(And no use saying, 'Our team makes the difference,' because your competitors say the same.)

SOLUTION

Your prospects will automatically see you as the obvious choice when you demonstrate you can help them through a free marketing tool that they also see as being distinctive.

And what's the easiest distinctive tool you can start with? Your own book.

(As long as it's the kind of book that really helps your prospects…that means you don't need to create some New York Times bestseller that'll break the bank and high-jack your calendar.)

NEXT STEPS

Your prospects see a book as being distinctive because few people or businesses have one…including your competition!

That also means this type of marketing tool and system is probably new to you.

So do yourself a favor by checking out some of our reports on how your book can make it easier to win clients and referrals…not to mention positioning you to charge higher rates.

MEET GRANT PASAY

Grant is the creator of the CapTML Process™, which is like a rocketpack for your desirability. How? By capturing the knowledge in your head and multi-leveraging it into content assets that persuade prospects to choose you for years to come.

Grant is a marketing veteran with clients in North America and Europe, and degrees in Psychology and Education. He started his first marketing firm in 1999.

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